The Raging Badger has arrived and is ready to rage. We’ll start with trailers that give no substance what-so-ever and then hide behind the title “teaser” as if theirÂ mediocrityÂ is now acceptable. Why do companies think releasing 30 second trailers is smart marketing? I mean, of course I love getting no information and wasting my time to relearn the name of the game. That was my intention for watching it. Thank you for filling that void in my life.
Finally, a long wait, the Battlefield 3 trailer is upon us and all I am left with is an empty husk of a video trailer and my heart burning with a rage of a thousand nerds. This is the exact opposite of what a company should do to get customers hyped for their product. It would be as if when Nintendo revealed the 3DS with only the logo. These must be the people who did the theme song for Hot Pockets.
This trailer offers NOTHING of value to the consumer. They literally showed fuzzy images, static and then the title of the game. Oh man, I didn’t expect a Battlefield 3 to be about Battlefield 3! The way a trailer should be done is to follow the example of Mass Effect 3. When the 2010 VGAs were aired in December, the world was treated to this:
Earth under siege by the Reapers and it’s up to Commander Shepard to save the world.Â This is what keeps my blood pressure down and the hope alive that the game industry isn’t run by morons. This is what keeps people from not hating your product. So please DICE next time you release a trailer, make it more than blurry images, military lingo being yelled, unrecognizable gameplay footage and then the title. Or else The Raging Badger will be after you.